Medifacts, Buchanan Group’s globally-proven sales-driving platform for OTC brands, has been officially launched in France. As part of the WPP network, Buchanan has partnered with Church & Dwight to produce a television commercial to educate consumers on the benefits of its Replens product.
Amid one of the top 10 fastest declining categories in FMCG according to Nielsen, with a three-year brand sales decline, Orville Redenbacher Microwave Popcorn faced awareness, relevancy, and health perception challenges, as well as a shrinking shelf presence.
Here’s why you should never let fear of a “bad review” stop you reaping the benefits of a ratings & review campaign that truthfully engages your target audience and builds a candid trust that can drive sales.
While celebrities and YouTube stars pocket the big endorsement bucks, Home Tester Club has proven it’s the unpurchaseable, unmanipulable voice of everyday shoppers that can really speak volumes for a brand. It’s interesting to hear what Admap and Kantar have to say on the topic too.