A brand doesn’t just need its own voice.
To be heard it needs the voices of others.

A brand speaking for itself is one thing. Having others speak about it is a powerful thing. And this is our thing. We give brands the credible, persuasive voice of third party endorsement to engage consumers.

We let them tap into the power of consumer voices online. And we produce the always-on content needed to keep those consumers talking. The incremental sales these drive for brands worldwide speak for themselves.

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Recent Work

Global Footprint

Global Footprint

Worldwide Productions

USA

USA

PepsiCo

USA

USA

Mead Johnson

Australia

Australia

Western Health

Canada

Canada

Smuckers

UK

UK

Johnson & Johnson

UK

UK

Yoplait

Australia

Australia

Bayer

USA

USA

RB

South Africa

South Africa

Nestle Purina

Australia

Australia

ALDI

The voice of independent,
third party endorsement.
Television.

Twenty-five years and more than two and a half thousand campaigns ago, we pioneered the third party masthead television commercial. And we’ve been helping brands build greater trust with consumers ever since. These templated commercial platforms lend brands the voice of independent presenters to inform and call consumers to action. They’re credible, persuasive and cost effective whether used as stand-alones or as sales-driving supplements to brand campaigns.

For the supermarket shopper our Brand Power platform is the most proven, trusted third party voice on CPG products. Our Medifacts platform holds the same standing with consumers when it comes to being better informed on pharmaceutical and therapeutic products. And our customised platforms allow brands across any category, to be heard loud and clear from this compelling third party perspective.

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Voices of consumer endorsement.
Home Tester Club.

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Nothing speaks as loudly for a brand as word-of-mouth and this is what Home Tester Club generates. For consumers this online community of main grocery buyers is the go-to online guide for packaged goods. For brands it is a powerful engine to generate marketing content of the most trusted kind – consumer to consumer.

hometesterclub.com is where members rate, review and recommend products on the platform and through their social networks. In turn, these reviews and recommendations can be syndicated to brand sites and e-retailers. This user-generated content can also be used as endorsement through brands’ other media channels. Home Tester Club amplifies that compelling authentic, independent voice of the consumer to start powerful, sales-driving conversations.

An always-on digital voice.
Video content production.

We help brands feed the web’s voracious appetite for their digital video content, keeping them relevant and connected to consumers. Through our global production facilities we produce high volume, low-cost video for clients worldwide. Recipe videos. How To videos. Tutorials. Product demonstrations. Consumer testimonials. Brand biographies. Extended education series. Instagram videos. For more than twenty-five years we’ve been producing the most cost-effective, fast-to-market testimonial television commercials for the world’s leading CPG brands.

This expertise, and the network of studios and post production resources we’ve built across five countries, equips us better than any other to make content production dollars go further and deliver content faster. By developing replicable platforms and approaching production with a factory-like efficiency we can meet that ever-increasing demand for hub & help digital video content.

Results that speak for themselves.

Television Results

Television Results

Word Of Mouth Results

Word Of Mouth Results

Word Of Mouth Results

Word Of Mouth Results

Television Results

Television Results

Television Results

Television Results

Television Results

Television Results

Word Of Mouth Results

Word Of Mouth Results

Digital Video Content Results

Digital Video Content Results

Home Tester Club Results

Home Tester Club Results

Word Of Mouth Results

Word Of Mouth Results

A client list that speaks volumes.

Speaking for brands around the world.

North America

Toronto
Tel: +1 416 644 8686
chris.phyland@buchanangroup.com

Australia

Melbourne
Tel: +61 3 9644 0000
tim.hansen@buchanangroup.com

Sydney
Tel: +61 2 92771277
kane.wooden@buchanangroup.com

Sub-Saharan Africa

Cape Town
Tel: +27 21 462 0530
craig.melling-williams@buchanangroup.com

Europe

London
Tel: +44 203 735 8332
matthew.fitzgerald@buchanangroup.com

Paris
Tel: +27 610455458
michel.debeauregard@buchanangroup.com

India

Mumbai
Tel: +91 22 267 32502
sanjeev.singhai@buchanangroup.com

Malaysia

Kuala Lumpur
Tel: +60 12 287 6369
rachel.chan@buchanangroup.com

Indonesia

Jakarta
Tel: +62 816 4836 701
nanisha.effendy@hometesterclub.com

Singapore

Singapore
Tel: +65 6513 0013
tim.hansen@buchanangroup.com

Russia

Moscow
Tel: +7 967 098 58 32
olga.tremaskina@buchanangroup.com

United Arab Emirates

Dubai
Tel: +9714 430 6310
siham.berrached@buchanangroup.com

Poland

Warsaw
Tel: +48 606 801730
tamara.oleszczuk@buchanangroup.com

Global CEO

Tel: +1 416 644 8686
chris.phyland@buchanangroup.com

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