Why better brands can handle the truth.
Here’s why you should never let fear of a “bad review” stop you reaping the benefits of a ratings & review campaign that truthfully engages your target audience and builds a candid trust that can drive sales.
Firstly, the truth is consumers who contribute to ratings & reviews are driven by an altruism and are actually much more inclined to share good news than bad. Research tells us this and Home Tester Club’s 200 plus campaigns over the past quarter alone bear testament to it.
Secondly, negative feedback is a positive opportunity for brands to engage with their community and drive long-term engagement. Have a listen to how the guys at Google and Bazaarvoice put it.