Global brand rankings. Where you fit in the mix.


Home Tester Club has always been a rich source of intel for shoppers and marketers alike. Now it’s just gone next level. Every week it’s releasing a Global Brand Ranking Survey. For consumers this will be a quick guide to best-in-class products. For brands - invaluable insight into where they sit in the hearts and minds of those consumers.

These weekly surveys are category based, cover local brands and, on average, represent the responses of more than 25,000 consumers globally. Which brands are the favourites? What product attributes are the most important? How strong is brand loyalty? To get a snapshot of where in the world your brand sits, and to find out what shoppers are saying matters most to them, check out Home Tester Club’s Global Brand Ranking Survey.

Here’s the first, for Air Fresheners:

Jeff Mimery