Medifacts launches in France.

Medifacts, Buchanan Group’s globally-proven sales-driving platform for OTC brands, has been officially launched in France. As part of the WPP network, Buchanan has partnered with Church & Dwight to produce a television commercial to educate consumers on the benefits of its Replens product.

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Jeff Mimery
Everyday influencers v chequebook testimony.

While celebrities and YouTube stars pocket the big endorsement bucks, Home Tester Club has proven it’s the unpurchaseable, unmanipulable voice of everyday shoppers that can really speak volumes for a brand. It’s interesting to hear what Admap and Kantar have to say on the topic too.

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Jeff Mimery